From Buffering To Unlimited Video Quality For Unlimited Live Streaming Audience
Would your customer wait to load the video or switch to another website?
53% would abandon a poor-quality stream in 90 seconds or less.
55% of interviewed professionals working in the online video industry today, from Broadcasters and Publishers to OTT streaming services and Online Video Platforms (OVPs) agreed that the most common problem experienced with video technology today was broadcast delay (also referred to as latencyBit) — stated in Bitmovin Video Developer Report 2018
. Latency can be measured by the quantity and duration of buffering events during broadcasts.
Buffering (or "rebuffering") causes the video to stall because a video player can't download data fast enough to keep up with the rate of playback. When this happens, playback stops until enough video is downloaded to play again without stalling.
45% of live streaming sessions are affected by buffering resulting in the broadcast delay for the viewer — reported from "Impacts of video quality of experience on user management in a live event" by Orange Lab Networks
39% decrease in the amount of video watched online according to MUX research
, not surprisingly.
Moreover, viewers themselves say that they are not going to pay for subscriptions any more if the situation of a particular service does not change.
All of this makes buffering a real challenge for business as well as for viewers.