How to use the business growth driver as the users' happiness growth factor
We at Teleport are confident that on the client side of streaming services, paid TV and any online broadcasters, there are fewer problems with getting video stream of perfect quality. There are several reasons to prove us right: the bandwidth of common Internet channel is 30–50 Mb/ps; Internet providers strive to increase the reliability of Internet channels, providing a stable Internet connection. However, at the point of media content distribution, the situation is different. The bottleneck issue exists because thousands of customers connected to the nearest server make the overload. Therefore, next time they will think twice whether to return to this particular online service, even if they signed up for a subscription because they pay for emotions, which turn to negative if there is something wrong with the video.
Broadcasters who care about customer loyalty, and try to make them happy and remain subscribed for a long time, should think about the quality of video delivery as the key business growth driver. Here are some ideas on how to do it:
(1) use marketing tools to measure the happiness of subscribers; track those who pay, but do not use, even if they are ideal for your metrics; remember that they are toxic as latent saboteurs, they will not become brand adopters while they remain unhappy with you.
(2) provide the growth of the video stream quality corresponding to the growing level of the server load; an increasing number of users today becomes an advantage due to decentralized technologies.
(3) accelerate existing CDN to improve video quality, reduce broadcasting costs, and free up bandwidth margin for new user acquisition.
(4) unite viewers of one video broadcast into a group, whereby the devices of each user receive the media content on demand from the other viewers in the same group.
The goal is to convert huge numbers of online viewers into an advantage and a reason to ensure a stable and completely balanced delivery channel without the involvement of the server-based delivery infrastructure.
This enables online media companies to receive the highest possible quality of broadcasting to the maximum potential audience. By the way, in both cases, there is no limit. Welcome is a new growth driver for both business and user happiness.